See the money, by campaign.
Upgrade revenue, upsells, opens, clicks and revenue per email — by campaign. Try it with sample data, or import your own CSV. The file stays in your browser and is never uploaded.
Email revenue dashboard
Upgrade revenue, upsells, opens, clicks and revenue per email — by campaign. Try it with sample data or import your own CSV.
Total revenue
$193,470
Upgrade revenue
$84,750
Upsell revenue
$108,720
Revenue per email
$9
Emails sent
22,750
Open rate
57.3%
Click rate
25.8%
Conversion rate
6.5%
Upgrades sold
565
Upsells sold
906
Reviews generated
528
Review response rate
13.3%
Group leads captured
173
Lead-to-booked rate
13.3%
Avg upgrade value
$150
ROI multiple
4.2×
Revenue by date
Revenue mix
Engagement over time
Engagement funnel
Campaign performance
| Campaign | Type | Sent | Open | Click | Upgrades | Upsells | Rev/email | Revenue |
|---|---|---|---|---|---|---|---|---|
| Pre-arrival room upgrade | Upsell | 4,820 | 56.9% | 24.6% | 312 | 198 | $14.64 | $70,560 |
| Post-stay review request | Review request | 3,960 | 57.3% | 35.2% | 0 | 0 | $0.00 | $0 |
| Group & corporate outreach | Group & corporate | 2,110 | 58.7% | 25.3% | 0 | 0 | $0.00 | $0 |
| Weekend spa add-on | Upsell | 2,980 | 56.7% | 24.6% | 86 | 244 | $14.15 | $42,180 |
| Loyalty member re-engage | Loyalty re-engage | 5,410 | 57.0% | 21.2% | 167 | 88 | $6.58 | $35,610 |
| Seasonal dining offer | Upsell | 3,470 | 58.0% | 25.1% | 0 | 376 | $13.00 | $45,120 |
Import your own data
Drop a CSV here
or
Expected columns: Campaign, Type, Sent, Opens, Clicks, Upgrades, Upsells, UpgradeRevenue, UpsellRevenue, Reviews, LeadsCaptured, LeadsBooked. Dates in YYYY-MM-DD. Your file stays in the browser — nothing is uploaded.
What each metric means.
Total revenue
Upgrade revenue plus upsell revenue across every email campaign in the selected period.
Upgrade revenue
Revenue from guests accepting a higher room category before arrival.
Upsell revenue
Revenue from add-ons sold pre-arrival: spa, dining, parking, experiences.
Revenue per email
Total email revenue divided by emails delivered.
Conversion rate
Upgrades plus upsells sold, divided by emails delivered.
ROI multiple
Total email revenue divided by platform cost for the period.
See this dashboard with your own data.
Connect your PMS and we'll map the campaigns, offers, and reporting to your property.